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Mobip Congress: Speech Fansblog

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Aqui abajo ponemo a disposición de todo la speech de Fansblog en el Mobip.

Few words about Synergo!

Synergo! is a network of consultants focused on a special commitment: Synergo! was established to build the «Business Improvement». Our best value is the degree of commitment we have with our partners. So, I have big respect for the words customer and clients, but I prefer to say that we have business partners not customers.

We extend value to our partners in a different way. We are detectors and facilitators of change. Our team has a large experience in international environment, developing strategic projects in the most representative market.

We eliminate the redundancy of the value proposal. Our business partners do not pay our structure because we have no structure.

We can offer the best professionals and specialists to facilitate change at strategic level in all areas.

Synergo! it’s a sort of bridgehead for Italian and European companies that want to invest in Spanish market. We are here today with our partner: Boomer, a company focused on social networks, music and entertainment with a portfolio of customers like: Vodafone, Sony, Rizzoli, Fanta and Festivalbar.


Fansblog is a network dedicated to Spanish and international artists, top brand and lifestyle.

Each blog offers news, articles, events and indiscretions.

Our target: Posh Teens

They are children of 5-18 years. We know that they are one of most important consumer group. They are heirs to a hyper-consumerist culture, pure «fashion victims», frantic, and catalysts of trends. They are using Social Networks not Emails, they are using Tuenti like a sort of central multimedia station, they can use two, three media at the same time and they are millions…

The Artists

Recently we have added 5 news blogs here in Spain.. please note that we have more than 40 blogs in Italy at the moment.

The new ones are: Christina Aguilera, Lady Gaga, Avril Lavigne, Kate Perry and Vanessa Hudgens in addition to others already available: like Justin Bieber (a true mass phenomenon), Robert Pattinson, Kristen Stewart, Taylor Lautner (the actors of the Twilight saga), Selena Gomez, Demi Lovato, Jonas Brothers and Taylor Swift (from Disney Factory), the Tokio Hotel (German band with a spectacular global career) and Miley Cyrus (she was Hannah Montana and now with a new placement of sexy icon teen).

Mobile Platform

At the moment we are using wordpress platform for mobile too with his related plug-in but in the future we will develop a new mobile platform based on a new technology. Karim that will be here in the afternoon will explain better its performance and its philosophy.

What we offer

We offer mobile multimedia content. We established an agreement in Italy with Vodafone and should be very easy to make a similar agreement here in Spain.

We offer a very targeted audience: yesterday night we reached 15.000 unique visitors and more that 22.000 page viewed and the 20% are from Mobile and Smartphones. The possibility to be very focused on target, and the multimedia content, with his potential, give to us the possibility to free your creativity in advertising and be different from your competitors.

Fansblog it’s right partner to increase your audience in your promotions. Posh Teens are Adprosumer and they share information and they share values.

Some business partner using us like a sort of amplifier for their strategic online marketing campaign. All media and platform are available: Windows, Mac, Linux, Iphone, Ipad, Ipod, Android, Symbian and more…

What we need

We need Partners to enter in other countries like UK (and USA as well), Germany, France and Russia.


In conclusion I want to thanks Impiva, and all the guys at Itaca and Unlimited-Europe to gave us the possibility to be with you today.

If you need more information don’t hesitate to contact me here or on Twitter, Facebook, Linkedin, Xing, Plaxo…